Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P, who gives pop star Sabrina Carpenter the nudge she needs to DIY her own salty ...

Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time. Recorded live at Advertising Week, this episode of AW360 Live dives into how the Creator ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...

LEGO just pulled off something radical: it launched its new“smart” product, the LEGO SMART Play System, without using AI, and social media critics are loving it. In an era where innovation is often ...

The ‘social media generation’ – Gen Z and Millennials – is known for being hard to reach. The collective turn-away from traditional media combined with the fragmentation and saturation of social media ...

Marketers today work with more data than ever, yet many still struggle to understand whether their advertising is creating real value. Every channel presents its own dashboards and metrics, but these ...

Leonardo Aranguibel is leaving Disney after 21 years, having held several positions—first as Production Manager, then as Director of Production, and most recently as VP of Production and Operations ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

Today’s consumers aren’t just casual shoppers—they’re eco-conscious, committed to taking strides toward responsible consumption, and are the most informed advocates of sustainability we’ve seen in ...

YouTube’s dominance in streaming and creator culture is well-documented, but the real story lies in the audience. As researchers, we wanted to understand what’s driving this behavior: why people ...