The 2026 midterm elections are expected to see more than $10 billion in political media spending, according to a new forecast from KPI.
There are more partners, data and ways to activate media across platforms than ever. But these new opportunities have also created more fragmentation.
Blockgraph is enabling a direct path from political data to TV activation, with tools built specifically for how campaigns ...
Artificial intelligence is embedding itself in the daily work of political consultants and campaigns. A recent survey ...
The construct of a trade group and its role in the special interest landscape allows the opportunity to be more aggressive in its messaging.
Data from Cross Screen Media offers an early look into how voters’ TV consumption habits are changing and how campaigners can ...
Research from the AAPC Foundation found that the appearance of an AI disclosure on a political ad creates a measurable “disclaimer effect;” ...
A new study commissioned by the AAPC shows the use of AI among political professionals exploding over the past year.