According to WARC’s report, performance-led advertising budgets grew by 19% between 2019 and 2024, while investment in ...

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by ...

Citing internal company documents reviewed by Reuters, the report says the social media giant adopted tactics to make fraudulent ads harder for regulators to ...

The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, ...

A Dubai-based boutique marketing agency, Aark Marketing, has expanded its footprint in the UAE’s competitive communications ...

MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye ...

Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling ...

Samsung Electronics MENA and music streaming platform Anghami have launched a regional initiative aimed at supporting ...

Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for ...

Golin MENA has been appointed as the regional public relations partner for TOD, the sports and entertainment streaming ...

By tying hotel arrivals to the same technology used by travelers at the Dubai airport, the city delivers a truly seamless ...

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen ...