New U.S. deal turns YouTube listening into a scalable audio buy, with implications for how Canadian planners package and ...

The company is rolling out new parental insights, safety alerts and advisory input as it reports upcoming workforce cuts ...

Retail programs, owned platforms and real-time triggers are linking playoff reach to measurable fan action.

The industry gathering ahead of the CMDC Summit spotlights two long-time leaders for their contributions to Canada's media ...

QSRs maintain lead in TV ad activity, led by Tims The restaurant was the most active advertiser during the week of March 23 to 29, according to AdEase.

Wealthsimple and X bring stock trading into the social feed The Canadian pilot project links market conversation to direct action, pushing social platforms further into performance territory.

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Allvision and Brainsights introduce a "seen/impact" score, with findings pointing to lifts in attention, connection and ...

Pattison looks to bring social-first creative into DOOH A new partnership with Embold aims to extend creator content from platforms like TikTok into large-format environments.

Behind the Buy: Why Pizza Pizza is shifting 4/20 media strategy to social The brand is increasing investment in creators and social channels amid stronger engagement and shifting audience behaviour.