ITC is stepping up its focus on protein-rich foods as part of its strategy to grow in the fast-expanding health and wellness ...

The platform is designed for vertical viewing with a scroll-friendly interface and is accessible within the Tata Play Binge ...

The move brings a data-led approach to influencer marketing, aiming for scale, precision and measurable outcomes.

Closeup entered as a lifestyle brand in the clinical category and shifted the conversation from protection to attraction.

A cryptic post, a brooding black and white visual, and a tag. That is all Adidas India needed to set social media guessing.

The “dark side” of corporate comms is not so dark after all, but it demands a different kind of discipline, argue Anindita ...

As brand deals plateau and acquisition costs rise, creators are turning to ownership, building brands that offer scale, ...

DreamSetGo pivots from luxury sports travel, launching ‘SET’ to capture India’s "live-now" appetite for elite music and ...

Transitioning from Porsche India, Singh takes on a leadership role at Tata Motors to drive digital transformation, AI ...

Setia scales pre-sales from Rs 1,000 crore to Rs 4,000 crore at Rustomjee before moving to lead Runwal’s luxury business, ...

The two-day activation features an interactive cake where visitors can pull out slices designed as gift boxes, coinciding ...

The three-day activation features a performer held mid-motion against an icy backdrop and interactive challenges like ‘Brain ...