We decode signals, track behaviours, and increasingly rely on data and AI to tell us what culture is doing next. All of this ...

Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.

Google is sunsetting several legacy Search tools in favour of AI Max, which is moving out of Beta. Beginning in September, ...

After serving as IBM’s creative agency of record since 1994, Ogilvy opted not to participate in the tech brand’s RFP that kicked off in March. WPP Media had previously opted out of IBM’s media RFP in ...

The moment when you feel most under pressure to “just get something out” is also when slowing down would, ironically, save ...

The Walt Disney Company will cut around 1,000 roles across marketing, brand and other functions, as confirmed in an internal ...

A specific kind of madness descends on Hong Kong every April. Bankers in sumo suits, lawyers in tutus, thousands of people in Causeway Bay who somehow know every word to Mr Brightside. The Sevens is ...

The US Federal Trade Commission has come to a settlement with WPP, Publicis and Dentsu after the watchdog accused the ad ...

Richard Brosgill has resigned as APAC CEO of Assembly, ending a 16-year tenure that took him from intern at a London ...

The Agency Report Cards are available to Knowledge subscribers for a month and for all members from May 17. Not a Campaign Asia-Pacific member? Become one now. Campaign Asia-Pacific has published its ...

Only 26.7% of trends persist beyond 14 days. A small subset survives beyond 100 days, linked to seasonal events, product ...

Publicis has reported 4.5% net revenue growth for Q1 and confirmed a previous forecast of growth between 4% and 5% for 2026.