Initiative has renewed its media mandate for Uni-President China Holdings in mainland China, extending a partnership that has ...

We decode signals, track behaviours, and increasingly rely on data and AI to tell us what culture is doing next. All of this ...

Monthly global and APAC research reports on M&A, new business and client spending ✓ Quarterly global forecasting reports ✓ ...

Google is sunsetting several legacy Search tools in favour of AI Max, which is moving out of Beta. Beginning in September, ...

Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.

After serving as IBM’s creative agency of record since 1994, Ogilvy opted not to participate in the tech brand’s RFP that kicked off in March. WPP Media had previously opted out of IBM’s media RFP in ...

The Walt Disney Company will cut around 1,000 roles across marketing, brand and other functions, as confirmed in an internal ...

The moment when you feel most under pressure to “just get something out” is also when slowing down would, ironically, save ...

A specific kind of madness descends on Hong Kong every April. Bankers in sumo suits, lawyers in tutus, thousands of people in Causeway Bay who somehow know every word to Mr Brightside. The Sevens is ...

The US Federal Trade Commission has come to a settlement with WPP, Publicis and Dentsu after the watchdog accused the ad ...

Only 26.7% of trends persist beyond 14 days. A small subset survives beyond 100 days, linked to seasonal events, product ...

Publicis has reported 4.5% net revenue growth for Q1 and confirmed a previous forecast of growth between 4% and 5% for 2026.