With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

A two-ad push reframes savings as licence to indulge, using familiar travel anxieties to make splurging feel culturally acceptable.

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.

KFC India has appointed Suhayl Limbada as chief marketing officer, replacing Aparna Bhawal, who was appointed CMO for KFC ...

Himalaya BabyCare has unveiled a new summer-focused campaign designed to build awareness around seasonal baby care needs and introduce its first ‘Summer Care Regimen’. The initiative positions the ...

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in ...

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama ...

On National Pet Day, brands mixed utility, experiences and storytelling to tap rising pet ownership and shifting consumer ...