Real time reactions during the CRM Playaz watch party for the Salesforce Connections 25 keynotes, featuring commentary from leading industry voices including Alan Berkson, Liz Miller, Jon Reed, Bonnie ...

Privacy-First Data Access -- Interact, IPG's integrated platform for marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, integrating ...

Adobe GenStudio for Performance Marketing, a generative AI application that enables marketers and creatives to create on-brand campaign content for paid social ads, display ads, banners, marketing ...

PandaDoc, a document management platform provider, has launched PandaDoc CPQ for Pipedrive, a deeply integrated configure, price, quote (CPQ) solution with bi-directional synchronization designed ...

InnovidXP data integration powers household-level purchase metrics across online, in-app, and in-store outcomes.

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

AI Agents and AI Trust & Governance are powered by the Five9 Agentic Experience Engine, at the core of the Genius AI Architecture. AI Agents provide flexible, advanced self-service that adapts to any ...

Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

SEG has fused artificial intelligence and sales skill building into Action Selling's 9 Acts sales training and coaching methodology. The new offering allows organizations to shift from one-off ...

Real time reactions during the CRM Playaz watch party for the opening keynote of PegaWorld 25, featuring commentary from industry analysts including Rebecca Wettemann, Adrian Swinscoe, Brian Sommer, ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...