From expanding a family-led business into a global powerhouse across energy, telecom & retail, Mukesh Ambani has positioned ...

Independent Communication Consultant & Author, broadly captures how Unilever is approaching marketing to a creator-led, ...

Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and ...

Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...

From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that ...

Publicis Groupe India has rolled out Influential — the groupe’s global creator marketing solution – and has appointed Diwaker ...

Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company ...

Bajaj Consumer Care Limited has appointed Aditya Singh as its Chief Marketing Officer (CMO). Singh takes over the role ...

Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ...

Tata Motors has appointed Pallav Singh as Deputy General Manager - Martech and AI. Pallav joins Tata Motors after a nearly ...

Lavin D'Cunha joins Croma from Tata Digital after a stint of over 5 years. She was Senior Director - Brand Marketing. Prior ...

After walking away from Warner Bros. Discovery, Netflix sharpens focus on advertising, live programming, content ownership ...