In the latest episode, we discuss the role brands play in shaping the digital advertising ecosystem and whether they should ...

Less healthy food regulation brings new rules for food and drink brands, but for advertisers in many categories, restrictions ...

Agentic shopping is fast moving from an interesting curio to an integral part of the customer journey. Brands needs to ready ...

Most brands invest in personalisation, but few connect the dots across channels. AI adoption is rising, yet data, activation ...

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

The joint sessions will be part of parent company Haymarket’s activations for its portfolio of marcomms brands during the ...

Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...

Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand ...

UK marketing spend has risen to a two-year high, as brands increase budgets in events, PR and main media advertising.

Pandora’s marketing boss is tapping into creators, collaborations and the store experience to take the brand to the “next ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...

Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of ...