The star performed songs from her country-and-more album for the first time during an N.F.L. game, spotlighting her onstage prowess and the contributions of her collaborators.
The streaming giant is moving deeper into live programming but faces questions about its ability to host real-time events without a hitch.
The show, which came midway through the Baltimore Ravens’ rout of the Houston Texans at NRG Stadium, was designed to entice viewers to Netflix as the streaming goliath inaugurated a new pact with America’s most popular professional sports league.
Ya, ya, it's true: fans turned up the sound on Christmas Day while Beyoncé took the stage during the halftime of the Houston Texans-Baltimore Raven game. The show was the first time she had performed any of the music from her country album,
Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.
NFL action continues on Netflix on Christmas Day with the second game featuring the Ravens and Texans and a Beyoncé halftime show.
Beyoncé's halftime livestream during the Ravens-Texans game will be on Netflix in the U.S. for up to three hours after the end of the NFL game.
The set included “16 Carriages” and “Blackbiird” and featured Shaboozey and Post Malone
Don’t fret if you missed Beyoncé’s halftime performance during Netflix’s first-ever NFL Christmas Gameday. Netflix revealed that her performance dubbed “Beyoncé Bowl” will stream as a standalone special later this week.
Beyoncé provided more excitement than either game during Netflix’s NFL debut on Christmas Day. Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
Netflix will have one of its biggest days since the site launched in 1998 when it carries two NFL games for the first time on Christmas.