Now, Variety reports that the chain has revived the idea with a key twist: Instead of directly paying more money for seats that don’t either stick you in the outfield or force you to stare straight up ...

At AMC theaters the best seats in the house will be reserved for those who pay a subscription fee and, in some cases, that ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats.

With exhibitors, guilds and filmmakers like James Cameron scared that a Netflix and Warner Bros merger “will be disastrous for the theatrical motion picture business,” along comes No. 1 theater ...