From alleged pricing alignment in India to boycotts of certain media platforms in the US for ‘brand safety’, regulators are ...
New co-presidents will oversee day-to-day operations at CVR, an agency that works with Cummins, Allison Transmissions and ...
AdKit, a Singapore-based advertising platform, launched a Model Context Protocol service that connects AI agents to ...
Media agency bookings were down by more than 5 per cent in March, largely due to last year’s federal election spike. When ...
Earlier this month, I attended a party at a downtown bar, heralding not just the end of a storied Boston brand, but also the ...
In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...
I’m lovin’ it.” If that line instantly takes you to a familiar jingle, a quick bite, or even just a certain golden logo, it ...
Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...
New tools allow advertisers to create, manage and analyse campaigns through external AI platforms without requiring API setup ...
Bayer received an FDA Untitled Letter this week for its prostate cancer drug Nubeqa, shortly after it launched a lawsuit ...