While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

New co-presidents will oversee day-to-day operations at CVR, an agency that works with Cummins, Allison Transmissions and ...

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

AdKit, a Singapore-based advertising platform, launched a Model Context Protocol service that connects AI agents to ...

Agency picks can quietly determine a brand's tech stack; Ad spend is shifting away from the open web; The CW is betting on ...

Beast Industries is on the hunt for a VP of agency partnerships to bring structure and scale to its relationships with top ad ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...