Romeo's Dr Pepper jingle amassed over 45 million views on TikTok and led to an exciting opportunity with coconut water brand ...

By now, the viral jingle for beloved Texas-born soda Dr Pepper has been ingrained into many heads. But a new soundtrack for ...

How Terrell “Lucky” John improvised his way to unlikely stardom as the pitchman for TopDog Law.

For advertising to be effective, it must stick. By successfully lodging itself into people's memories, advertising's effects ...

A new Cumulus Auto Aftermarket study shows radio listeners outspend social media users on auto parts, with sports and in-car AM/FM strongly aligned with ultra-heavy shoppers.

Romeo did not set out for stardom when a playful clip online gained traction, yet a short jingle for Dr Pepper turned into a nationwide spotlight and a wave of brand partnerships.

Direct-to-consumer drug advertising has long been opposed by the American Medical Association — and now the Trump ...

Too many businesses see advertising as a cost, while really it is one of the few commercial investments that compounds as it ...

Journey guitarist Neal Schon has a laughable way of predicting future successes for the band that's based on "schmaltziness." ...

The ethics of direct-to-consumer ads from pharmaceutical companies is being debated as the FDA looks towards possibly banning them altogether.