Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out ...

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft reported ...

Here’s a look at the finalists from the Best Use of an Event to Build a News Brand in this year’s INMA Global Media Awards ...

Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week's SEO Pulse.

Guideline today announced the launch of a product expansion to its Guideline SQADCosts Local solutions delivering CPM ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

Why is it that, in multiple jurisdictions, publishers are filing anti-competition and anti-trust suits against Google?

Enghouse Networks, a provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, has announced a new i ...

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today announced that Clinch's ad-serving tags have been certified to run ...