Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...

Florida Crystals Corporation labeled its sugar products with "Farming to Help Save the Planet," but a federal judge ruled its ...

While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

It’s March Madness—and while brackets are taking shape (or falling apart), our Ad Law team is in full court press mode. Our attorneys have ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

I’m lovin’ it.” If that line instantly takes you to a familiar jingle, a quick bite, or even just a certain golden logo, it ...

The social network has implemented a ‘Shop the Look’ tool, still in the testing phase, that suggests products linked to the ...

Welcome to the Platform Summit. So this second session is dedicated to the Verve Group SE, and I would like to welcome CEO, Remco Westermann, who will give us some insights about Verve's platform ...