Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Florida Crystals Corporation labeled its sugar products with "Farming to Help Save the Planet," but a federal judge ruled its ...

While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad ...

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats ...

The document, a catalogue of sorts, lists many income products in a framework that offers comparability for sponsors interested in adding an income product to their plan.

A growing number of Gen Zers and millennial consumers with disposable income are shifting away from both luxury- and discount ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Newly unsealed court papers allege that the company used its ‘overwhelming bargaining leverage’ to make vendors charge more ...

It’s March Madness—and while brackets are taking shape (or falling apart), our Ad Law team is in full court press mode. Our attorneys have ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...