The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an ...

By Benjamin A. Commey, GNA Accra, April 25, GNA – Mr Joel Nettey, former World President of the International Advertising Association, has urged Ghanaian advertising agencies to embrace artificial ...

Agency picks can quietly determine a brand's tech stack; Ad spend is shifting away from the open web; The CW is betting on ...

EDO, the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Earlier this month, I attended a party at a downtown bar, heralding not just the end of a storied Boston brand, but also the ...

Three large advertising agencies ​settled a U.S. Federal Trade Commission probe accusing them of violating ‌antitrust law by ...

New England Patriots Hall of Famer Julian Edelman has filed a civil lawsuit, claiming he missed out on millions of dollars ...

While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...

New co-presidents will oversee day-to-day operations at CVR, an agency that works with Cummins, Allison Transmissions and ...

Founded by Freddie McKenzie and Henry Collinson, Manifest has built an AI-powered intelligence platform that allows ad ...

Once in effect, the legislation will require state agencies to spend at least 50% of their advertising budgets on Maryland ...