The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Telephone and text message marketing poses ...

Marketers are flooded with ideas to market their products and services, but many online campaign features do need to be updated and refined. One of the most overlooked is the call-to-action message.

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at ...