Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Telephone and text message marketing poses ...

Recent government regulations enforce a shift in telemarketing strategies, including the need for 1:1 express written consent for certain marketing calls and texts. This change prevents companies from ...

Marketers are flooded with ideas to market their products and services, but many online campaign features do need to be updated and refined. One of the most overlooked is the call-to-action message.

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

At the POSSIBLE 2026 conference, industry leaders urged marketers to replace opinion-based decision-making with codified, scientific knowledge. The call aligns with broader trends toward data-driven ...