Major events, such as the World Cup, are the broadest funnel in sport, attracting casuals in ways regular-season tournaments ...

AdKit, a Singapore-based advertising platform, launched a Model Context Protocol service that connects AI agents to ...

The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that ...

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact. A ...

WPP produced most US fossil fuel advertising for Exxon, Shell, BP and Chevron since the Paris Agreement, as scrutiny over ...

Economic uncertainty has a way of making brand budgets look optional. The evidence says otherwise and nowhere is that ...

The company supported the loyalty relaunch with an in-restaurant campaign to make enrollment easier while driving customer ...

The new capability combines human-led moderation with artificial intelligence to provide same-day quantitative and ...

The National Arts Council (NAC) has appointed digital agency Alsoknownas and PR agency Tate Anzur following a GeBIZ tender, ...

Stratosphere today announced its acquisition of Movimentum in a cash and equity transaction, bringing together two ...

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...