Julia Huang is the founder and CEO Intertrend Communications, which prides itself on being "the Most Award-Winning Result ...

Nintendo is investing aggressively to ensure the success of the Switch 2 in its early years, a critical stage for any console ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...

Rakuten International and impact.com have formed a strategic alliance to modernise the affiliate and performance marketing ...

The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that ...

Lee Dentith takes the 20-year-old World Sports Advertising agency into the Middle East, targeting capital flowing into its ...

Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major ...

Trident Resources Corp. (TSX-V: ROCK) (OTCQB: TRDTF) (“Trident” or the “Company”) is pleased to announce it has engaged with ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

A big marketing and advertising shake-up is looming for a prominent New Zealand retailer. An independent New Zealand-owned ...