Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry in 2025, according to a just-released World Federation of Advertisers (WFA) compilation of data from ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Is it the annoyance of being less creative than other advertisers, the moment of seeing the ineffectiveness of your business’s media placement or is it realizing your brand may just not be original ...

The following is a transcript of the video. Narration: Do you struggle to keep up with all the latest memes and internet trends? Tania Bryer: Before 2020, Munya Chawawa was a relatively unknown ...

Omnicom produced organic revenue growth of 3.4% in Q1, but net income decreased 9.7% year over year. The holding company’s core advertising, media and CRM services continued to anchor growth in Q1.

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

The leader of the Maine State Chamber of Commerce and others blasted a bill that would sharply curtail the ability of Maine businesses to use third-party data and location-based advertising to reach ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Hard work has paid off for Emily ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Danni stays busy: on-air ...