The human brain has the curious capacity to look for patterns without our full awareness, but we can utilize active, mindful ...

When you bring a film to theaters, you have to bring the audience with it. That means starting your marketing plan long ...

Big data, artificial intelligence and advanced pricing algorithms make it easier than ever for companies to fine-tune prices ...

IF you are drawn to understanding why people think, feel and behave the way they do, you have likely considered psychology or ...

Artificial intelligence transforms how technology companies build, promote and sell, but it isn't solving the biggest ...

A few years ago I wrote a piece on those weird pharmaceutical names and their overwhelming advertising on TV – those “ask ...

Local residents were among the 12 University of Scranton students inducted into Alpha Delta Sigma, the national honor society sponsored by the American Advertising Federation that recognizes and ...

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information ...

Activists, teachers and psychologists are tackling one of the world’s most daunting problems — human-caused climate change — ...

Huntington High School teacher Bryan Outsen (second from left) with students from his Advanced Placement Business With Personal Finance class. If you had $1,000 that you wanted to save for a special ...

As Big Tech attempts to algo and chatbot your therapy, advocacy and new law fight to save the art and science of humans helping humans.