Melania' producer Marc Beckman on the Jonny Greenwood dispute, music licensing challenges with popular acts, and Mrs. Trump's Amazon docuseries.

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's ...

Leading Hispanic Media Company in North America will handle advertising sales of reVolver's programs and associated social media in MexicoDALLAS, Feb. 24, ...

In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special ...

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It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

TikTok creates demand in real time. Success on TikTok Shop can boost the broader retail ecosystem, becoming one of the most ...

A Texan singer's H-E-B jingle, inspired by The Jackson 5's "ABC," is going viral on TikTok. (Emma Weidmann/MySA) By now, the viral jingle for beloved Texas-born soda Dr Pepper has been ingrained into ...

Alex Warren’s “Ordinary” reaches 52 weeks on the Billboard Hot 100 as it slips to No. 6, becoming his first song to spend a ...

The Netflix Taiwanese series Million-Follower Detective features its theme song by Waa Wei and featured songs by Sandee Chan and more.