Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...
KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.
To encourage breaks that focus on carbs instead of doomscrolling and texting, KitKat in Panama created a limited edition ...
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
KitKat’s newest invention isn’t a chunky bar, or an F1 car-shaped chocolate, or even a branded ice cream. It’s a KitKat ...
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