CEO and Co-Founder at Mightily - Entrepreneur - Speaker - Strategist. To continue reading this content, please enable JavaScript in your browser settings and refresh ...

“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...

Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), prioritizes accurate AI citations and recommendations over competing solely for search rankings. AI systems favor ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...