Entrepreneurs are often celebrated as self-made, but many come from privileged segments of society rather than the humble ...

History repeatedly demonstrates that mass extermination is rarely the result of ignorance; it is the result of conscious inaction, moral blindness, and the normalization of sin. One name remains ...

The most successful people often can't see the invisible advantages that lifted them up—like fish who don't know they're swimming in water until they experience air for the first time.

For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

When making decisions and judgments, humans can fall into common "traps," known as cognitive biases. A cognitive bias is ...

Customers are 32% more likely to buy a product after reading a review summary generated by a chatbot than after reading the original review written by a human. That's because large language models ...

Stay with us as we bring you every major announcement, insight, and moment—live throughout the day.

Errors in attribution are why we sometimes get people wrong Fact checked by Shereen Lehman, MS Attribution is how we explain our behaviors and those of others. We can make wrong attributions, like ...

Near as the editors could tell, many submitters pasted the magazine’s detailed story guidelines into an AI and sent in the ...

Earlier this week, eBay updated its user agreement to ban third-party AI agents -- specifically the type that buys for consumers using agentic commerce techniques that include new a attribution model ...