As technology is advancing with each passing day, augmented reality (AR) has also been under the limelight and it has been under question because it’s advertised to bring change in the packaging ...

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

The student explored how implementing augmented reality (AR) technology could potentially enhance packaging sustainability by reducing the need for excess materials and production processes. This ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...

Much like Skittles, augmented reality (AR) comes in many different varieties, and mixing those “flavors” together can sometimes lead to very fruitful outcomes. At Pack Expo International's 2020 ...

eBay detailed the project in a blog post this week, saying the solution avoids the “hassle” of sourcing shipping packages. By using augmented reality, users can try out different box sizes before they ...

Launching on Monday (26 May) each box will feature one of 12 World Cup designs from international street artists and will also act as an activation point for the chain’s ‘McDonald’s GOL!’ augmented ...