Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

Jaguar Land Rover is reportedly delaying the launch of key electric models, including the much-anticipated Range Rover EV and a new generation of Jaguar EVs, which were expected to relaunch the ...

Jaguar is officially bidding farewell to its iconic V8 engine as the brand transitions to an all-electric lineup by 2025. Known for powering some of Jaguar's most beloved performance models, the V8 ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Jaguar’s lone 2025 model, the F-Pace luxury compact SUV, carries over mostly unchanged from 2024. The optional Driver Intelligence package now contains a 360-degree camera and automated parking assist ...

And you’ve probably also seen images of the Type 00 concept car that supposedly demonstrates Jaguar’s new design direction. Given the focus of this column, and also because there has already been too ...

The Jaguar Type 00 concept was revealed during 2024 Miami Art Week The striking concept previews the first in a trio of ultra-luxury Jaguar EVs The production model will launch in late 2025, with ...

Reinvention is no small feat, especially when you’re Jaguar. After years of grappling with identity crises, the storied carmaker has decided it’s time to go big or go home. And by “big,” we mean an ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, "Copy Nothing, ...

Jaguar is in the midst of an earth-shattering rebranding campaign that has left the internet confused about its message. Unlike previous campaigns, no car is shown in the visuals accompanying the new ...