B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often takes a ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Change Change 1Q26 4Q25 vs 4Q25 1Q25 vs 1Q25 Cash flow from operations excluding working capital (CFFO)(1) (B$) 8.6 7.2 +20% 7.0 +23% Adjusted net income (TotalEnergies share)(1) - in billions of ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

In the first quarter, Telenor continued to execute on its strategy and deliver steady performance despite challenging external backdrop. The closure of the Strait of Hormuz pushed up consumer energy ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B. Over the past few years, Performance Max has gone from an ...