Despite the importance of technology to marketing, particularly with the advent of AI, the relationship with the CTO is seen ...

Klaviyo, which specializes in CRM offerings for B2C businesses, is due to announce Q1 earnings on the 5th of May. KVYO's ...

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

As one of the UK’s fastest growing fintechs, Allica Bank is using its first TV campaign to put the brand “on the map”.

Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA co ...

From July 2026, new EU rules will reshape e-commerce logistics with added duties, stricter data requirements, and more ...

New CFO and VP of Marketing appointments strengthen alignment across AdRoll platform and go-to-market strategySAN FRANCISCO, April 28, 2026 (GLOBE NEWSWIRE) -- NextRoll, the marketing technology ...

Klaviyo (NYSE: KVYO), the autonomous B2C CRM, today announced the launch of Custom Skills for Customer Agent, a major update that gives brands the ability to extend their AI agent beyond ...

Making personal connections and showing a high awareness of customers' needs is not exclusive to B2C marketing. Businesses need their service providers to understand their specific needs and concerns, ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Villages Group, the parent of Manchester digital marketing agency Candidsky following a 2025 takeover, has acquired ...

LOCALiQ has been named Standout SEO Agency of the Year at the 2026 UK Digital Excellence Awards, further cementing its reputation as one of ...