These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Meet the winners of the inaugural IGNITE Awards—an elite group of campaigns setting a new standard for modern marketing. From breakthrough experiential activations and transformative retail strategies ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With Super Bowl 60 done and dusted, YouTube ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...