What can big data do for marketers? How about letting them know each of their 10 million customers’ individual favorite sports teams? Or where they like to go on vacation? Or how they prefer to spend ...

With business publication headlines proclaiming "Big Data’s Promise to Business: Three Steps to Success" and "Big Data for Dummies -- or at Least Product Managers,” it's no surprise that Big Data is ...

In this special guest feature, Al Nugent, co-author of the guide “Big Data for Dummies,” looks back at some of the definitions and predictions from the book and see if they still have relevance in ...

In this special guest feature, Al Nugent, co-author of the guide “Big Data for Dummies,” looks back at 2014 and how big data has progressed and also offers some predictions for how the technology ...

As organizations move up the digital maturity curve, they increasingly focus on big data and analytics projects that can help create a single user view and deliver actionable insights to relevant ...

Big data startup Cirro thinks you shouldn’t need technical savvy to make sense of your company’s data. Cirro just closed an $8 million funding round led by Toba Capital, with participation from ...

There’s a common misperception about data management, and it goes something like this: Consolidating your organization’s data into a centralized analytics environment solves everyone’s problems in ...

Spinnakr released its product today that works as a “Big Data for Dummies.” The company also announced raising a seed round from Andreessen Horowitz, 500 Startups, Point Nine Capital, Sandhill Angels, ...

It’s no secret that to fuel data-driven decision-making your business needs exceptional insights. To create them, the right people need fast, easy access to trusted, quality data. Unlock new insights ...