Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run.

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

I tried out Lego’s Smart Bricks, and you can pre-order the first sets now - Three Lego Star Wars sets can be pre-ordered now, and will launch in March ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an interactive Star Wars video game for Consumer Electronics Show (CES) 2026. The ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and they look fantastic.