President Donald Trump had no qualms about a government takeover of Spirit Airlines, so long as the terms could be portrayed ...

Häagen-Dazs is famous for its European-sounding name, but the truth is it's an American brand. These brands saw that success ...

Four years after going quiet, the sleep company is back on TV, with funny ads, a new owner, and a case for quality.

Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be ...

In today’s busy world, getting your brand noticed can feel like a real challenge. It’s not just about shouting the loudest; ...

No campaign or party will pass on the power of A.I. to manipulate. Trust, the key to democracy and community and already ...

A recent survey found that only 12% of consumers purchase after one ad or post, shifting how brands approach influencer ...

For brands that need to hear this: most people don’t open social media hoping to see an advertisement. They’re there to be ...

Many creators with millions of views and followers still see no love from major advertisers.

Brands can't manufacture the coolness factor, but they can engage with communities in a way that fosters it naturally.