What The Publishing World Can Teach Entrepreneurs About Building A Brand

There are parallels between launching a bestselling book and launching a product — here's what entrepreneurs can steal from ...

The framing gap: Why AI can’t position your brand

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into ...
Entrepreneur

5 Ways Writing and Publishing a Book Can Elevate Your Brand

Why entrepreneurs should write and publish a book How becoming an author can boost your brand In our digital age driven by content consumption, entrepreneurs and business executives are constantly ...
Forbes

Seven Simple Steps Toward Better Brand Positioning Through Review Mining

Customers have more options today than ever before. With so many platforms, advertisers and push notifications vying for our attention, we’ve become exceptionally good at ignoring things. Good brand ...
Marketing

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...
Entrepreneur

All Startups Need a Well-Defined Brand Positioning Statement. Here’s a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...
Marketing

The Nine Most Common Brand-Positioning Mistakes

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...