Ahead of its release, The Devil Wears Prada 2 has become more than a film launch; it has emerged as a full-scale cultural ...

Ajay Gupte, senior media industry leader, in conversation with Shripad Kulkarni on the performance trap, the ad stock that ...

In this special interview, M25's Chris Thorp reunites with friend and acclaimed Hong Kong TVC director Ellis Lee to discuss ...

Yum Brands (YUM) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for ...

The spots feature Minnesota Vikings wide receiver Justin Jefferson and U.S. Women's National Flag Football team quarterback ...

Dr John Moyo Ekundayo is the Special Adviser/ Director- General, Office of Transformation and Service Delivery (OTSD), Ekiti ...

Brand loyalty indicates that customers trust a company and prefer to buy its products or services above any other competitor. It's also linked to more than just retaining customers. Having loyal ...

Every year, J.D. Power releases its annual vehicle tire customer satisfaction survey, and some brands receive glowing feedback, while others aren't so lucky. In 2026, the survey's performance tire ...

There is a lot to consider when you're buying a car, but the overall reliability is often one of the major deciding factors for a lot of people. After all, you don't want to visit the workshop more ...

New research from Video Elephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, ...

I've been covering Android and other mobile technology for close to ten years now, with a specific interest in phone accessories, e-readers, and what makes each individual phone different from another ...

In crowded markets, a great product isn’t enough to create a breakout brand. These two category-defining leaders share how they have transformed early traction into enduring brand power by building ...