Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

WiMi Hologram Cloud Inc. (NASDAQ: WiMi) ("WiMi" or the "Company"), a leading global Hologram Augmented Reality ("AR") ...

New research from Washington State University suggests that adding augmented reality, or AR, technology to restaurant menus can significantly boost customers’ interest in visiting and encourage them ...

The acquisition will combine two portfolios that focus on advancing spine care solutions.

The Rank Collective releases cross-platform analysis revealing most brands remain invisible in AI-generated results ...

Debunking the “Is VR Dead 2025” Myth The Persistent Question of VR’s Relevance. It feels like every year, someone asks if ...

Meta's shift from immersive virtual reality to smart glasses leaves no clear home for business-grade VR/AR headsets.

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Abstract: Large Language Models (LLMs) have transformed natural language processing by offering human-like responses. However, issues such as incorrect information (hallucinations) and errors in ...

Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. Are consumers finally cozying up to AI? After years of research showing consumers ...

Snap Inc has announced a new subsidiary called Specs Inc for its upcoming AR glasses. The AR glasses will work similarly to Apple Vision Pro, displaying digital items on top of your surroundings. The ...

NEW YORK – Havas CX recently released its seventh annual X Index Report, a proprietary global barometer of customer experience, revealing a warning for modern brands: The gap between what companies ...