Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the world.

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the best-known brand identities in the world, with its red and white colours and ...

While concrete data on the subject is difficult to uncover, likely because it’s so minuscule, the number of U.S. companies ...

We saw a lot of campaigns that really stuck with people, mixing old feelings with new ideas. Let’s unpack some of the ...

Indoor flea markets are the unsung heroes of the treasure-hunting world, and this one has been serving the Indianapolis ...

T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

Coca-Cola has launched a yearlong, nationwide campaign as part of its partnership with America250, the nonprofit organizing the United States Semiquincentennial, per details shared with Marketing Dive ...

Coca-Cola is going all out for America's 250th birthday. The Atlanta-based beverage company, like the country itself, is gearing up to celebrate close to three centuries of independence this July 4 ...

Casio has announced a limited-edition G-Shock watch in collaboration with Coca-Cola. The GA-2100CC-3A celebrates Coca-Cola’s ...

Coca-Cola (KO) just marked another milestone in one of the most unbroken dividend growth streaks in corporate America. While a 64-year streak is genuinely impressive, dividend investors should ...

Coca-Cola is releasing limited-edition mini cans to celebrate the nation's 250th birthday. The cans will feature iconic symbols from all 50 states, Puerto Rico, and the District of Columbia. These ...