There are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

Several campaigns used personal milestones, motherhood, childhood, and fan rituals as their primary lens. Others frame change ...

Coca-Cola Classic continues to reign as the top carbonated soda brand in the United States. But longtime rival Pepsi has climbed back up the ranks.

A new report reveals which soda is the number one brand in the US, according to consumer sales data — and it might not be the ...

All that's missing is an Eric Cantona cameo to be truly World Class. But It's miles better than Coca-Cola's farmers league ...

ATLANTA (ANF/Gray News) — The Coca-Cola Company has signed an agreement with Marriott International to replace its competitor Pepsi as Marriott’s beverage provider around the world. Pepsi had been ...

A large swath of the country uses the term "coke" to refer to any soft drink. We're here to tell you the reason behind it.

You think you know rivalry? You haven't seen anything until you've witnessed the eternal battle between Coca-Cola and Pepsi.

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the world.

Earnings beat plus raised full-year EPS growth (8–9%) confirms pricing power and steady demand (unit case volume +3%).

Pepsi has rolled out a new global campaign and platform, “Pepsi football nation”, bringing together a roster of football ...

KO is pushing beyond soda as water, sports drinks, coffee and tea grow faster. Can innovation and marketing offset uneven ...