Three large advertising agencies ​settled a U.S. Federal Trade Commission probe accusing them of violating ‌antitrust law by ...
Three U.S. ad companies settled Wednesday with the FTC, which claimed they colluded over policies affecting ad money for conservative publishers.
From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative ...
Despite those losses, the Trump FTC has continued using its power to pressure ad companies into ending brand-safety initiatives. Last year, the FTC imposed merger conditions prohibiting advertising ...
To promote the area, NTM Media Studio worked with 30+ local advertisers and created Welcome to Gotland, a guide that felt ...
Some of the UK’s most exciting voices in marketing, media and business will gather in Glasgow this week for Navigate Now & ...
The two go hand in hand. By using AI, the two-person shop is able to work more efficiently without compromising creative ...
LLMs are often doing the searching for you. This shift has caused a rise in generative engine optimization (GEO).
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...
Brands are working with OTT platforms and developers to embed themselves into the content and avoid the traditional ...
James Bond is no stranger to video games, but has only lived up to the prestige of his films once with GoldenEye 64, a game ...
James Orr is the intellectual dynamo in the Reform UK engine room and he is ready to take on the EU, Whitehall and the House ...