Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the integration of its Creative Innovation Suite across its AgenticOS ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Meta ads spy tools help brands improve creative testing with competitor insights, stronger test variables, better hooks, and less wasted ad budget.

Brands lose money scaling campaigns that were never ready to scale. It happens more than most people admit. Performance looks acceptable at a low budget, the decision gets made to push more spend, and ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

PowerAdSpy released a practical guide on May 3, 2026, that explains how systematic ads spy research can reduce avoidable ...

Cuebiq’s foot traffic measurement now powers PadSquad’s high-impact display and video creative, connecting digital campaigns to real-world visitation ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...