Changing This One Marketing Question Helped Her Build a Business That’s Thrived for Over Three Decades

Julia Huang is the founder and CEO Intertrend Communications, which prides itself on being "the Most Award-Winning Result ...
Marketing Dive

How Nestlé turns creator content into brand-suitable ads at scale

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience

Kay Hsu, head of Spotify’s creative lab, breaks down one of the best advertising opportunities for companies today.
The Tech Edvocate

Harnessing Creativity: The M&A Surge in Advertising’s Measurement Landscape

Spread the loveThe advertising industry is undergoing a significant transformation as a wave of mergers and acquisitions (M&A) sweeps through the sector. This movement is fueled by a critical desire ...

Independence Is A Competitive Advantage For Agencies, And It Matters More Than Ever

In an environment where markets shift overnight and technology evolves by the quarter, that kind of decision velocity becomes ...
USA Today

Sydney Sweeney back with new American Eagle ad after controversy – 'The world is curious'

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...