The pharma industry is embracing Direct-To-Consumer (DTC) selling of medicines in the US, and industry organisation PhRMA has stepped in to help cut out the middlemen in the supply chain. Pharma, ...
A new care pathway has emerged in the United States, and patients are already using it every day. Direct-to-patient (DTP) platforms – defined as a digitally enabled, end-to-end treatment model in ...
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Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...
WASHINGTON, Dec. 18, 2025 /PRNewswire/ -- VTP Leadership Solutions, a Washington, D.C.–based consultancy dedicated to helping law enforcement, public safety, and security organizations turn stated ...
Two decades ago, “patient support” meant reactive services for high-touch brands facing closed formularies and intense utilization management. Today, direct-to-patient (DTP) programs redefine the ...
As affordability, access, and transparency reshape U.S. healthcare, manufacturers are rapidly redefining direct-to-patient drug distribution as a core strategic capability, one that demands fully ...
Pune’s most loved real estate celebration is back, brighter and more dazzling than ever. The spirit of Diwali continues with VTP Realty’s most-awaited “Doosri Diwali VTP Wali”, an extension of the ...
In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. FullSpan Health’s Suzy Jackson joins us to talk about its new digital health division and ...
Bridging the Values Gap in Law Enforcement, Public Safety & Security Leadership. We help organizations transform values into everyday practices. Visit VTP Leadership Solutions at the IACP 2025 ...
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