Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...