Here’s How Taylor Swift & Travis Kelce’s Engagement Inspired Cambridge Dictionary’s 2025 Word of the Year

There are few moments that disrupted the news cycle in 2025 more than Taylor Swift and Travis Kelce ‘s engagement ...

Taylor Swift engagement helped inspire Cambridge Dictionary's word of the year

If you feel like Taylor Swift is your friend despite the fact that you've never met her, then the Cambridge Dictionary's word ...

Taylor Swift inspires Cambridge Dictionary’s ‘Word of the Year’

Taylor Swift can add another accomplishment to what has been a very memorable 202 5 — inspiration for Cambridge Dictionary’s ...
The News International

Taylor Swift, Travis Kelce spark big moment for English dictionary

Taylor Swift’s engagement with Travis Kelce has turned out inspirational not only for the fans, but also for Cambridge ...

Dictionary announces word of the year — and it’s inspired by Taylor Swift, Travis Kelce

The term “parasocial” has just been named Cambridge Dictionary’s 2025 word of the year — and its popularity was partly ...
MediaPost

Branding, Search And The Definition of Engagement

Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...
Forbes

If Engagement Is A Problem, Why Can't We Define It?

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...
Health Affairs

Five Engagements That Will Define The Future Of Health

I recently had the pleasure of opening and moderating the first day of the 2014 Colorado Health Symposium, which had as its theme “Transforming Health: The Power of Engagement.” I found thinking about ...