Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

The Alienware Pro Wireless mouse takes square aim at the competitive market, but sometimes falls short against its rivals.

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

The Wuhan company didn’t bother with the dark web. It spruiked its goods right in the open, showing mounds of white powder ...

This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

By using direct marketing techniques, I sent out personalised emails. Guess what? My response rate was over 30%—far better than any other approach I tried then. Direct marketing cuts through the ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe ...

The Douglas City Council voted 3-2 to declare a state of emergency in response to President Donald ... captures a minimum of $4.6-8.3 million in direct retail expenditures" by visitors from ...